Reblogging Marketing Artist Marketing Tips Dot Com

I belong to several newsletters and blog sites and this week I am going through http://www.artistmarketingtips.com/ and re-reading their series of newsletters about artist profiles and how to market your artwork online.  I will re-blog their work and make sure to credit their site through out the blog. That way those who would like to check out their website and newsletter may.

 

Week 1: Building An Online Portfolio

Building An  Online Portfolio

      The best place to start with this series is to talk about

building an online portfolio

      . Every artist/photographer that wants to market their artwork, needs to start with a good online presence – and why not? Portfolio websites are easy to setup and so inexpensive, there is no excuse for not having one!
    Your online portfolio displays your artwork to the world. It also allows others to contact you and gives buyers the chance to purchase your artwork.

What Is Your Purpose for Being Online?

    The first question you must ask yourself is, why do you want to be online? The answer to this question will help you determine what type of online portfolio you look for. There are typically three responses to this question: Sell my artwork, display my artwork or participate in an artist community. Some artists want to have all three. Once you have defined your online purpose, you should look to create an online portfolio that will accomplish your goals.

Two Types of Online Portfolios

      All artist websites basically boil down to two types…1) Artist Community Websites and 2) Custom Artist Websites. Here is a brief description of each:

1) Artist Community Websites

      allow the artist to upload his/her artwork into a online portfolio at little or no cost. Normally these community websites have hundreds (or thousands) of artist members, who display their artwork together and interact with each other. Art community advantages include: Low/No setup cost, high amount of traffic, rich set of features, built in e-commerce shopping cart, artwork feedback, the ability to interact with other artists and much more. Each website has it’s own list of features/benefits. Pick the website that aligns with your goals and has the features you are looking for.

ArtWanted.com

      is an example of an art community website.

2) Custom Artist Websites

      are unique and custom built for the artist. Normally these websites have their own ‘dot-com’ web address (ie http://www.ArtistName.com) to make them more personal and easier to remember. Custom websites are good for artists, because you have full control over the exact look and feel of the site and they will only contain YOUR artwork. However, custom websites are normally more expensive to build/maintain, web programming knowledge is required to keep the site updated and they usually get far less traffic than a community portfolio. Some artists drop their art community website, once they have a personal site. This is a big mistake! You should still upload some of your artwork to one or more art community websites. Then use your community website to gain exposure and point visitors back to your official website.

TIP:

    Get the best of both worlds. Register your own dot-com website address (for under $10/year) and then point it to your community portfolio website.

How Many Websites Should You Have?

Computer  Monitors

      This is a common question we get asked by artists.

The answer is…

      you should have as many portfolio websites as you have the time to maintain. For some artists, this may only be one website. For other artists with more time on their hands, posting your artwork on multiple websites will always increase your exposure and potential buyers.
    For example, if you wanted to advertise a new product on TV, wouldn’t you rather advertise on three TV stations, instead of just one? Marketing your artwork is no different. The more places you can post your artwork, the better!

What Should Your Online Website Contain?

    Every portfolio website is different, but there are several things that all artist websites should have. Here is a quick list..

  • Your Artwork – This is a no brainer. You are an artist, so you better show off your art (or photography) on your website. Your website should showcase your BEST artwork. Remember, your online portfolio is not a collection of everything you have ever doodled which dates back to elementary school. It’s a place to show off how talented you are, so make your pieces count! If you have a lot of art on your site, break your artwork into categories, so your website visitors can see the many styles/subjects you have made.
  • Artist Bio – If people are interested in your artwork, then they will want to know a bit more about you. You need a spot on your website to toot your horn. Talk about your schooling, your experience, past clients you have worked with, your philosophy, hobbies/interests and anything else that will help someone get to know your better. You should also use this area to promote any galleries or exhibits you may be featured in.
  • Contact Information – What’s the point in having a website, if people can’t contact you? At the bare minimum you should allow people to e-mail you from your site, but if you are interested in selling your artwork, you should include additional contact information, such as your phone number or mailing address.
  • Fresh Content – If you went to a clothing store every month for 4 months, and it never had anything new, would you come back on the 5th month? Probably not. The same concept applies to websites. You need to continue to post new artwork and new content on your website to keep your visitors coming back for more. Even if you don’t have any new artwork, at least have a blog/journal that your fans can read and see what you are up to. If your website gets stale, you can kiss your fans good-bye.
  • Other Ideas – Here are just a few additional ideas to get your brain going. Let your visitors sign-up for your newsletter. Post tutorials or step-by-step photos on how you have created a recent piece. Offer advise to new artists. Create a blog, so people can see what you are up to. Encourage visitors to bookmark or share your website with others. Post links to other websites that contain your work. Feature specific artwork or products that are new or on sale. Over the next few weeks, we will be talking about some of these ideas more in-depth, so you can see the power of marketing.

Promote Your Website Everywhere!

    We will be talking about this topic multiple times throughout this course. What’s the point of a great website, it no one knows about it? You should advertise your portfolio website anywhere and everywhere. Make sure it’s listed in your e-mail signature. Tell your friends and family about it. Print your website address on your business cards and all other marketing materials. Talk about your website on your social media website (ie Facebook, MySpace, LinkedIn, etc.) Print personalized products (t-shirt/hats/mugs) that advertise your website address. Mention your website on your voice mail message. Bottom line, you want to drive everyone to your website, because this is where they can see and purchase your artwork.

Track Your Website Statistics

Laptop  Stats

      Once you have a website, it’s important to make sure you have some kind of statistics tracking enabled. How many people are visiting your site. What artwork did they like? How long did they stay on your site? Did your gallery showing increase visitors to your website? Did your last e-mail newsletter bring in new traffic? Are people browsing and not buying? All these questions and more can be answered by having the proper statistics tracking for your website. You can then use this information to give your art fans what they want.
      Most community websites have basic statistics tracking enabled for your online portfolio. Some websites offer very detailed reports of your website traffic. If you own your own website, then you will need to install some type of web analytics program to track your website activity. You could spend thousands of dollars a month for an excellent statistics engine, but lets not go there now. Google offers a free statistics engine for your site called

Google Analytics

      that is actually quite powerful. For more information, visit:

http://www.google.com/analytics/

Homework

      Yep, that’s right, you WILL have homework in this course. What’s the point in learning how to market your artwork, if you don’t put any plans into action? Don’t worry, your homework will be light and will leave you plenty of time to use your right-side of your brain to create new artwork. This week’s homework is:
  1. Write down your purpose for being online and the goals you would like to accomplish.
  2. If you don’t already have an online website, get one! If you already have one, review what you have and see what you can do to improve it.
  3. Update your website this week with at least one new image or one new blog post.
  4. Add your website URL (link) to your e-mail signature.
  5. Review your website statistics (if you have them) and see what images/sections are the most popular.

I Have Been WonderGhosted!

I hung out with a friend, another artist, for awhile this afternoon.  We ran a few errands, I showed him my studio and he tried on my black feathered wings (that I have at my studio).  That is when the real fun began.  What do you think is going to happen when two deep thinking artist get together?  LOL Light hearted art of course!!

Video Portfolio

trinityhawkphotovideo

http://animoto.com/play/cw3O6scIYa9V1fgHHeF7Ng

I have created a video portfolio and wanted to post it here for your viewing pleasure and asking my blogging readers how they felt about an art newsletter. Would you be interested in me putting out a newsletter? Monthly or quarterly? In the newsletter I would post links to interesting sites about art world wide, art blogs, marketing information for artist and other helpful information for artist and art community. If you would be interested in such a newsletter please send me your email to trinityhawkphoto@hotmail.com or reply to this post with your email and the subject ” Art Newsletter”.

I await your response

Artist Helping Artist Network

Artist Helping Artist Network
Artist Helping Artist Network

I have started a new group on FB “Artist Helping Artist Network”, I hope this group takes off and There is a lot of communicating between artist from all over, Here in Buffalo and Western NY but also other states and even countries.  Talking about how they market their artwork, how they work together with in their own communities etc.  I truly believe that Artist with in a Community need to work together to help the Artist Community grow because if they don’t that Community won’t grow it will stagnate and die. There will be to much in fighting and cliques being built “East side” vs “West side”, “Contemporary” vs “Photography”  vs “Realism” etc., and then again we have those who say if don’t have formal training you can’t possibly be an artist.  What ever happen to apprenticeships or born in talent?  With all these cliques and inner fighting the Art Community will die out,  I have seen it happen and it is a very sad thing to watch.  Because Art is really the center point to many economies  and to many education plans.

Art can bring tourist into a town/city, it gets children and teens off streets and give them something to do on the days they don’t have school. Art has saved lives, healed those who are sick, mentally and physically.  I have always said “Art is the Music to my Soul”!   If I get down or feeling like I am losing control of my life, I shut myself into a room and lose myself into an art piece, my art works what ever is bothering me out onto that canvas and I come out feeling refreshed and all ready to face what ever is stressing me out.  Or I can take my camera and just go off into solitary walk and just lose myself into taking pictures of what ever hits me at the moment.  I meditate as I take those pictures, losing myself into the moment.   Again, I return refreshed and ready to return to what ever it is I need to face.

I know others who do the same thing but with music, beading, wood working, dancing, writing, etc.  What is it that can cause you to go into the “moment of focus” and then feel totally ready to face a problem?

If you are on FB and interested in joining my new group Artist Helping Artist Network please go here: https://www.facebook.com/groups/491008764300955/

Just a side note* This group is not just for artist, it is for anyone in the art community – Artist, Art Dealers, Art Gallery Directors, Owners, Curators etc, Art Collectors, Those looking to Sponsor Artist – Etc

What are your thoughts on Art Communities in your area?

“We Are All One”

“The day everyone accepts the responsibility of being one with God, is the day we make our world more peaceful, loving and spiritual.”

Strength

Strength

I created this this morning for one of my other blogs: Go Green

I have been doing even more deep thinking then usual and I am known for being a deep thinker. This graphic is a result. I may turn this into a poster….still debating on this thought.

Your comments are welcomed.

working and growing….

This past month has been amazingly out of this world busy and it appears to be slowing down just a bit but not a lot, just refocusing the busy in different areas of life.  I have lost a contract as it has come to an end and I am picking up 4 commissions, a live demo painting job and a local charity, seven chances, company has hired me to design their new logo, business cards, and a flyer for their up coming fundraiser.  PLUS – I have an art piece I have to get done before this coming Friday the 7th for an up coming art show I have been invited to be apart of.   Life is good – Life is good.

I must not forget that I am also preparing to write for an up coming new magazine called “Strange Beauty” and will be having some of my photography published with its’ pages.  What will I be writing?  Will I be actually answering questions because I be writing an advice column. I actually need to come up for a title for it, which I have yet to do.  But, haven’t received a launch date yet for the first issue so I am good on time, I think.

Below is a couple of pics I have done for a couple of people just in the past few ways…comments are welcomed.

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It is the perfect time!! Don’t Wait!

TrinityHawk Photography & Multimedia just finished a long lasting contract with a Client company now is the time to hire my company if you are interested in my services for Graphic Design, Photography, Magazine / Book lay out design, Photography enhancement, Commission Paintings (Acrylic or Spray Paint). I look forward to working with you! Below is samples of my work:

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Madness Calls

Model: Joesph Zink aka Trip
Photographer: Joesph Zink
Graphic Designer / Photo Editor TrinityHawk Photography & Multimedia

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Peacock Fairy
Model Darlene Kane
Photographer Paul Church
Photo Enhancer and Editor: TrinityHawk Photographer & Mutimedia

 

 

 

 

 

                              

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Certificate Graphic Design and Creation: TrinityHawk Photography & Multimedia

 

 

 

 

 

 

 

If your interested in any of my services give me a call at 716.785.5109 or email me at trinton@trinityhawk.com and lets discuss how I can help you!  

You can also find me on Facebook: https://www.facebook.com/Trinton.TrinityHawk or Art Wanted: www.ArtWanted.com/TrinityHawk .   Look forward to seeing what we can come up with together!

“Kill The Zombie”

"Kill The Zombie"
“Kill The Zombie”

“Kill The Zombie”

I read today that the show Walking Dead has a saying: “Fight the Dead Fear the Living” This partly what inspired this digital enhanced Photograph.

Zombies can only be killed by burning them or cutting of their heads, or so I have been told. So, with in the photo I am burning the zombie. Yet, he is reaching out to me with pain in his eyes, begging me to stop. How could this be possible? I have always been told Zombies have no brain. I have always believed, that with no brain they can not feel pain, they can not think, they can not beg for mercy! They are an abomination! They must be cleansed from this Earth!

Wait! What if a Zombie has feelings? What if when you went to burn s/he begin to beg you to stop that the fire burned him/her because s/he truly did feel the pain from the fire? Then what?

This was my take on this digital photo, for those who Bully others and Gay Bash do so because they are ignorant! They do so because of “What they have been told” “What they believe”…those who are ignorant to diversity around them or to the fact that those who are gay are no different then anyone else except that they love another of the same gender.

Those who bully or gay bash truly go on “what they believe” because of what they have been told through the church, by their family, or through gossip, etc. Then they react out of fear, hate, ignorance – they cause pain and do it with a deaf ear, a blind eye to that which is being told to them by the one they are hurting..

So, this is how I came up with the idea for my digital enhanced photo.

Lets work together to Stop the silence…Stop bullying and gay bashing….think for yourself…learn that we are all the same human beings who are diverse people living on the same Earth. Lets find peace!

Creating New Art:

image

Been busy within swing shift and commisson art work, plus I got a new phone (HTC EVO 4g through Sprint), doing my best too get use too its! (yup posting from the phone now!!!)

As you see above I also am creating what I call “mobile” art. I have three new art/photography programs on this phone and I am creating pieces in honor of family and friends.

Have no clue how these would print out, as soon as I know I lets you know.

Hope you enjoy them and if you want one created or have and idea send me an email @ trinityhawkphoto@hotmail.com

Until then keeps safe and keeps creating the world beautiful!